{"id":4985,"date":"2019-07-31T20:35:09","date_gmt":"2019-07-31T18:35:09","guid":{"rendered":"https:\/\/trix.gal\/web2019\/un-gran-evento-deportivo\/"},"modified":"2019-08-22T13:34:25","modified_gmt":"2019-08-22T11:34:25","slug":"un-gran-evento-deportivo","status":"publish","type":"post","link":"https:\/\/trix.gal\/es\/un-gran-evento-deportivo\/","title":{"rendered":"Un gran evento deportivo!"},"content":{"rendered":"<blockquote><p><strong>\u00a005<\/strong><\/p><\/blockquote>\n<p>Liderar la comunicaci\u00f3n de un evento importante es un lujo que rara vez se presenta en la vida de un profesional. En la m\u00eda sucedi\u00f3 en 2018 cuando me conf\u00edan la direcci\u00f3n de comunicaci\u00f3n del Campeonato Mundial de Triatl\u00f3n, llamado \u00abMultideporte\u00bb, una marca de tres a\u00f1os de antig\u00fcedad que abarca 5 campeonatos mundiales en un evento, celebrado en mayo de 2019 en Pontevedra.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2128 alignleft\" src=\"https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC2834-300x201.jpg\" alt=\"\" width=\"300\" height=\"201\" srcset=\"https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC2834-300x201.jpg 300w, https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC2834-450x301.jpg 450w, https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC2834.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>La incorporaci\u00f3n al equipo deportivo y log\u00edstico formado por instituciones locales (principalmente el Concello, pero tambi\u00e9n la Diputaci\u00f3n y la Xunta) y la Federaci\u00f3n Espa\u00f1ola de Triatl\u00f3n, todo bajo la supervisi\u00f3n de la Uni\u00f3n Internacional de Triatl\u00f3n, plante\u00f3 un desaf\u00edo global para coordinar varios eventos de presentaci\u00f3n, mini campa\u00f1as en otras competiciones, dise\u00f1ar cientos de piezas bajo una \u00f3ptica coherente, crear publicidad a medida, colaborar en implementaciones de marcas patrocinadoras, actuaciones audiovisuales y transmisiones en vivo, realizar las ceremonias de protocolo y espect\u00e1culos de apertura y cierre, el programa de conciertos paralelos (TriFest), informaci\u00f3n urbana, exhibici\u00f3n electr\u00f3nica, relaci\u00f3n promocional con los medios, atenci\u00f3n a periodistas, protocolo deportivo, decoraci\u00f3n de espacios de importancia medi\u00e1tica &#8230; todo lo necesario para que el evento estuviese a la altura de lo esperado.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2129 alignleft\" src=\"https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC3464-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC3464-300x200.jpg 300w, https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC3464-450x300.jpg 450w, https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/ITU-WC-Pontevedra_270419_c_Daniel_V\u00e1zquez__DSC3464.jpg 600w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>L\u00f3gicamente, contaba para todo ello con un formidable equipo de colaboradorxs (puede ver la relaci\u00f3n en los enlaces en la parte inferior) que estaban a cargo de diferentes tareas, y con la inserci\u00f3n s\u00f3lida en un grupo de trabajo regular muy compacto, con varias experiencias previas fruct\u00edferas y un apoyo sin fisuras de las m\u00e1s altas autoridades institucionales y federativas. Nada pod\u00eda fallar. Y no fall\u00f3.<\/p>\n<p>El objetivo era atraer a deportistas y posicionar el campeonato lo m\u00e1s alto posible a nivel organizativo, porque tras esta celebraci\u00f3n la ciudad podr\u00eda optar por otras interesantes oportunidades en el \u00e1mbito deportivo, ya que la celebraci\u00f3n este tipo de eventos se considera una l\u00ednea estrat\u00e9gica de pol\u00edtica urbana.<\/p>\n<p>El saldo fue resumido por el presidente ejecutivo de la UIT, Thanos Nikopoulos: \u00abAqu\u00ed, el l\u00edmite es el cielo\u00bb. Esas fueron las palabras que compensaron todo el esfuerzo de un equipo profesional y resolutivo.<\/p>\n<p>Aqu\u00ed puede ver parte del resultado de esta gran <strong>campa\u00f1a de comunicaci\u00f3n<\/strong>, que tiene una gran galer\u00eda en este sitio web,<\/p>\n<p><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"\/web2019?p=4985\">Mundial de triatl\u00f3n.<\/a><\/span><\/p>\n<p>Y ya sabes, si necesitas unha \u00f3ptica experimentada para abordar la comunicaci\u00f3n de un evento, <strong>no dudes en consultarme<\/strong>. Dime algo,<\/p>\n<p><span style=\"color: #000080;\"><a style=\"color: #000080;\" href=\"\/web2019?page_id=3368\">Contacto<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a005 Liderar la comunicaci\u00f3n de un evento importante es un lujo que rara vez se presenta en la vida de un profesional. En la m\u00eda sucedi\u00f3 en 2018 cuando me conf\u00edan la direcci\u00f3n de comunicaci\u00f3n del Campeonato Mundial de Triatl\u00f3n, llamado \u00abMultideporte\u00bb, una marca de tres a\u00f1os de antig\u00fcedad que abarca 5 campeonatos mundiales en [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3186,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,93],"tags":[95,97],"class_list":["post-4985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias","tag-diseno","tag-eventos-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un gran evento deportivo! - TRIX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trix.gal\/es\/un-gran-evento-deportivo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un gran evento deportivo! - TRIX\" \/>\n<meta property=\"og:description\" content=\"\u00a005 Liderar la comunicaci\u00f3n de un evento importante es un lujo que rara vez se presenta en la vida de un profesional. 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