{"id":4994,"date":"2019-07-22T13:16:18","date_gmt":"2019-07-22T11:16:18","guid":{"rendered":"https:\/\/trix.gal\/web2019\/direccion-de-comunicacion\/"},"modified":"2019-08-28T17:18:14","modified_gmt":"2019-08-28T15:18:14","slug":"direccion-de-comunicacion","status":"publish","type":"post","link":"https:\/\/trix.gal\/es\/direccion-de-comunicacion\/","title":{"rendered":"Dirigir tu comunicaci\u00f3n"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: left;\"><strong>\u00a004<\/strong><\/p>\n<\/blockquote>\n<p>De la misma forma que un arquitecto dirige el proyecto de un edificio, la figura del director de comunicaci\u00f3n resuelve eficazmente los desaf\u00edos que la gesti\u00f3n de cualquier organizaci\u00f3n p\u00fablica o privada ante sus audiencias: pueden ser un grupo de consumidores, un grupo de personas o incluso la totalidad de la ciudadan\u00eda.<\/p>\n<p>Utilizar los lenguajes correctos, los medios necesarios, los soportes m\u00e1s rentables, las mejores f\u00f3rmulas para lograr los resultados que buscamos. Es el trabajo de lo que se ha dado en llamar <strong>\u00abdircom\u00bb<\/strong>, alguien que tiene una <strong>visi\u00f3n global de la comunicaci\u00f3n<\/strong> y para ejercer desde el rigor y la objetividad.<\/p>\n<p>Contar con un o una <strong>dircom en tu organigrama<\/strong> es garant\u00eda de eficacia en el proceso de conexi\u00f3n con tus p\u00fablicos.\u00a0Si ese dircom es externo y me eliges a mi, seguro que aciertas ;).<\/p>\n<p>Por cierto, una \u00faltima observaci\u00f3n. Disculpad por la foto. No soy nada partidario de la titulitis. Pero <strong>a quienes no somos brillantes<\/strong>, algo nos tiene que respaldar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a004 De la misma forma que un arquitecto dirige el proyecto de un edificio, la figura del director de comunicaci\u00f3n resuelve eficazmente los desaf\u00edos que la gesti\u00f3n de cualquier organizaci\u00f3n p\u00fablica o privada ante sus audiencias: pueden ser un grupo de consumidores, un grupo de personas o incluso la totalidad de la ciudadan\u00eda. Utilizar los [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[92,93],"tags":[95,97],"class_list":["post-4994","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-noticias","tag-diseno","tag-eventos-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dirigir tu comunicaci\u00f3n - TRIX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trix.gal\/es\/direccion-de-comunicacion\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dirigir tu comunicaci\u00f3n - TRIX\" \/>\n<meta property=\"og:description\" content=\"\u00a004 De la misma forma que un arquitecto dirige el proyecto de un edificio, la figura del director de comunicaci\u00f3n resuelve eficazmente los desaf\u00edos que la gesti\u00f3n de cualquier organizaci\u00f3n p\u00fablica o privada ante sus audiencias: pueden ser un grupo de consumidores, un grupo de personas o incluso la totalidad de la ciudadan\u00eda. Utilizar los [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/trix.gal\/es\/direccion-de-comunicacion\/\" \/>\n<meta property=\"og:site_name\" content=\"TRIX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aquitrix\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-22T11:16:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-28T15:18:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/trix.gal\/web2019\/wp-content\/uploads\/2019\/07\/T\u00edtulo-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"220\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ant\u00f3n Prieto\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ant\u00f3n Prieto\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/\"},\"author\":{\"name\":\"Ant\u00f3n Prieto\",\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/#\\\/schema\\\/person\\\/c54470f22d1b303fc75d6652512afd58\"},\"headline\":\"Dirigir tu comunicaci\u00f3n\",\"datePublished\":\"2019-07-22T11:16:18+00:00\",\"dateModified\":\"2019-08-28T15:18:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/\"},\"wordCount\":181,\"image\":{\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/trix.gal\\\/web2019\\\/wp-content\\\/uploads\\\/2019\\\/07\\\/T\u00edtulo-2.jpg\",\"keywords\":[\"Dise\u00f1o\",\"Eventos\"],\"articleSection\":[\"Blog\",\"Noticias\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/\",\"url\":\"https:\\\/\\\/trix.gal\\\/es\\\/direccion-de-comunicacion\\\/\",\"name\":\"Dirigir tu comunicaci\u00f3n - 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