{"id":6731,"date":"2020-04-27T18:29:09","date_gmt":"2020-04-27T16:29:09","guid":{"rendered":"https:\/\/trix.gal\/web2019\/?p=6731"},"modified":"2021-06-19T13:47:17","modified_gmt":"2021-06-19T11:47:17","slug":"su-sana-distancia","status":"publish","type":"post","link":"https:\/\/trix.gal\/es\/su-sana-distancia\/","title":{"rendered":"Su sana distancia"},"content":{"rendered":"<p><em><strong>ANT\u00d3N PRIETO<\/strong><\/em><\/p>\n<p>\u201cHola! Soy Susana Distancia. Tengo un S\u00faper Poder que me ayuda a frenar el Covid19.<span class=\"Apple-converted-space\">\u00a0 \u00a0 <\/span>Cuando extiendo mis brazos puedo crear un<span class=\"Apple-converted-space\">\u00a0 <\/span>espacio de metro y medio que me mantiene lejos<span class=\"Apple-converted-space\">\u00a0 <\/span>del malvado coronavirus. Esa es la sana distancia. \u00bfSabes?, t\u00fa<span class=\"Apple-converted-space\">\u00a0 <\/span>tambi\u00e9n lo tienes. Pero ojo,<span class=\"Apple-converted-space\">\u00a0 <\/span>aunque tenemos que estar separados, unidos y solidarios saldremos adelante\u201d<span class=\"Apple-converted-space\">\u00a0 <\/span>Es uno de los<span class=\"Apple-converted-space\">\u00a0 <\/span>guiones de la campa\u00f1a publicitaria del Gobierno de M\u00e9xico, que en tiempo r\u00e9cord cre\u00f3<span class=\"Apple-converted-space\">\u00a0 <\/span>una superhero\u00edna que les est\u00e1 ayudando a difundir el mensaje sanitario.<\/p>\n<p>Mientras las teles espa\u00f1olas est\u00e1n llenas de melifluos anuncios motivacionistas llenos de intimismo barato, son muchos os que recuerdan la respuesta publicitaria espa\u00f1ola a otra<span class=\"Apple-converted-space\">\u00a0 <\/span>epidemia, la da VIH, que al principio se llamaba simplemente Sida. El famoso anuncio \u201cSi-da<span class=\"Apple-converted-space\">\u00a0 <\/span>No-da\u201d<span class=\"Apple-converted-space\">\u00a0 <\/span>fue en su momento muy impactante, un hallazgo de la creatividad publicitaria que dio una dimensi\u00f3n importante a una<span class=\"Apple-converted-space\">\u00a0 <\/span>campa\u00f1a estrat\u00e9gicamente abocada<span class=\"Apple-converted-space\">\u00a0 <\/span>al fracaso, pues<span class=\"Apple-converted-space\">\u00a0 <\/span>al poner su foco \u00fanicamente en dos grupos de personas \u2014gays y consumidores de drogas\u2014, relaj\u00f3 al<span class=\"Apple-converted-space\">\u00a0 <\/span>conjunto da sociedad y contribuy\u00f3 a estigmatizar a estos segmentos de la poblaci\u00f3n, con resultados poco apetecibles. Tras 40 a\u00f1os de lucha se contaban 76,1 millones de personas<span class=\"Apple-converted-space\">\u00a0 <\/span>afectadas por VIH en todo o mundo y 35 millones muertas.<\/p>\n<p>La producci\u00f3n cultural espa\u00f1ola en general es modesta. La cultura no da ascendido a la primera divisi\u00f3n del relato p\u00fablico, como tampoco la ciencia, la universidad o la industria. Ojal\u00e1 alg\u00fan d\u00eda<span class=\"Apple-converted-space\">\u00a0 <\/span>se pudiese hacer un barrido objetivo de porqu\u00e9s, cuando superemos este pavoroso momento de cifras necrol\u00f3gicas. Porqu\u00e9s b\u00e1sicos y sin acritudes, sobre la solvencia cient\u00edfico-t\u00e9cnica, la obsesi\u00f3n centralizadora, la desconfianza pol\u00edtica, el sistema sanitario, la desertizaci\u00f3n industrial, la influencia real da globalizaci\u00f3n en nuestras vidas. Porqu\u00e9s sobre el consumismo, la conversi\u00f3n en lucrativos negocios de servicios p\u00fablicos b\u00e1sicos, la utilidad de las pol\u00edticas rutinarias que no cuestionan la avaricia o los beneficios empresariales como fundamentos de la econom\u00eda.<\/p>\n<p>Pero disgresiones a parte, un gobierno tan generoso en transparencia informativa, se limit\u00f3 a un inexplicable comportamiento publicitario desde el primer instante.<span class=\"Apple-converted-space\">\u00a0 <\/span>Gener\u00f3 una frase s\u00faper conmovedora, hasta rom\u00e1ntica y \u00e9pica: \u201cEste virus lo paramos unidos\u201d. Un tesoro arrebatador de la verbalidad, con hijas dignas de los \u00d3scars de la publicidad: \u201cLo paramos si no te conf\u00edas\u201d; \u201cLo paramos si te mentalizas de que<span class=\"Apple-converted-space\">\u00a0 <\/span>esto no va a ser f\u00e1cil\u201d;<span class=\"Apple-converted-space\">\u00a0 <\/span>\u201cLo paramos cada vez que lavas las<span class=\"Apple-converted-space\">\u00a0 <\/span>manos\u201d etc. A parte de defectos como utilizar el amarillo corporativo sobre blanco, la notoriedad<span class=\"Apple-converted-space\">\u00a0 <\/span>da campa\u00f1a resulta<span class=\"Apple-converted-space\">\u00a0 <\/span>escas\u00edsima,<span class=\"Apple-converted-space\">\u00a0 <\/span>pues<span class=\"Apple-converted-space\">\u00a0 <\/span>sus<span class=\"Apple-converted-space\">\u00a0 <\/span>mensajes los transmite con much\u00edsima m\u00e1s eficacia el doctor Sim\u00f3n que los mecanismos publictarios que pusieron en marcha.<\/p>\n<p>Y aunque L\u00f3pez Obrador tuvo de inicio una controvertida relaci\u00f3n con la pandemia, su<span class=\"Apple-converted-space\">\u00a0 <\/span>departamento de salud p\u00fablica supo dar la dimensi\u00f3n medi\u00e1tica precisa y correcta con el<span class=\"Apple-converted-space\">\u00a0 <\/span>personaje de Susana Distancia, denostado por el primer mundo biempensante, pero reci\u00e9n adoptado por Disney para no s\u00e9 qu\u00e9 producciones. Un dato que por cierto, tambi\u00e9n podemos relacionar con el iluminado que en alg\u00fan momento de la historia reciente decidi\u00f3 que Xabar\u00edn no era un buen instrumento para ayudar a consolidar el idioma galego, prescindiendo de un de los grandes aliados de nuestra escasa esperanza de vida ling\u00fc\u00edstica. Aprendan, soberbios. Viva M\u00e9xico, cabrones!<\/p>\n<blockquote><p>Paquita, la del Barrio<\/p><\/blockquote>\n<p><strong>Y hablando<span class=\"Apple-converted-space\">\u00a0 <\/span>de M\u00e9xico, perm\u00edtanme recomendarles una de mis divas de cabecera. Ella, la \u00fanica, a<span class=\"Apple-converted-space\">\u00a0 <\/span>arrebatadora, el simpar azote de la cultura machista mexicana. Un simple paseo por los t\u00edtulos<span class=\"Apple-converted-space\">\u00a0 <\/span>de algunos discos: \u201cLas mujeres mandan\u201d,<span class=\"Apple-converted-space\">\u00a0 <\/span>No me amenaces\u201d, \u201cMe est\u00e1s oyendo, in\u00fatil?\u201d, \u201cDuro y contra ellos\u201d, \u201cB\u00f3rrate\u201d. Una voz vigorosa, una desenfadada soberbia, una conmovedora relaci\u00f3n con el sufrimento, un<span class=\"Apple-converted-space\">\u00a0 <\/span>lenguaje sin medias tintas: \u201cRata inmunda, animal rastrero, escoria de la vida, adefesio mal hecho, infrahumano, espectro del infierno, maldita sabandija, cuanto<span class=\"Apple-converted-space\">\u00a0 <\/span>da\u00f1o me has hecho\u201d. Unos p\u00e1rrafos como ejemplo de su m\u00edtica \u201cRata de dos patas\u201d. No se la<span class=\"Apple-converted-space\">\u00a0 <\/span>pierdan. Esc\u00fachenla mucho, que buena falta nos hace.<\/strong><\/p>\n<p>PUBLICADO EN DIARIO DE PONTEVEDRA EL 27 DE ABRIL DE 2020, D\u00cd\u008dA DE CONFINAMIENTO<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ANT\u00d3N PRIETO \u201cHola! Soy Susana Distancia. Tengo un S\u00faper Poder que me ayuda a frenar el Covid19.\u00a0 \u00a0 Cuando extiendo mis brazos puedo crear un\u00a0 espacio de metro y medio que me mantiene lejos\u00a0 del malvado coronavirus. Esa es la sana distancia. \u00bfSabes?, t\u00fa\u00a0 tambi\u00e9n lo tienes. Pero ojo,\u00a0 aunque tenemos que estar separados, unidos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6728,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[121],"tags":[],"class_list":["post-6731","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sweet-home-es"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Su sana distancia - TRIX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/trix.gal\/es\/su-sana-distancia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Su sana distancia - TRIX\" \/>\n<meta property=\"og:description\" content=\"ANT\u00d3N PRIETO \u201cHola! 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